Your website must receive an extensive update every 3 years.
When self-employed people or small businesses have a custom website made, they often think they are spending a lot of budget on something that will last a very long time. We apologize in advance for the disappointment, because the opposite is true! Just like many products, a website has an expiration date.
Visitors experience your website much less well after a number of years. This is because design trends, user experience and the way we use websites are constantly changing. By regularly updating your website, you can save your website visitors a lot of headaches and frustration.
‘But my website looks good, doesn't it?’
Just like fashion or interior trends, there are web design trends. A website that was super beautiful and trendy 3 years ago may now be perceived as outdated. In 2019, for example, you will no longer visit Buffalo. Some trends may of course return, although we secretly hope that some of them will remain in the attic. For example, remember those flashy gifs that could be found on every website 20 years ago? You get the point! ;-) The proverb ‘the eye wants something too’ certainly applies to a website. Every visitor gains more confidence and a better feeling when your website looks good. The design is therefore one of the most important reasons why your website can quickly become outdated.
‘But my website works well, right?’
Another reason why your website could use an update is the user experience. A good example of a change in the use of websites is the use of mobile devices. Previously, we only read wide texts from large screens and it was difficult to imagine that we would ever read an entire article from a screen as big as your hand. Now there are screens in all conceivable sizes. If your website is not optimized for all devices and screen sizes, visitors will quickly go to a competitor whose website is easily readable on his or her device.
‘But my website brings me customers, right?’
Thanks to digitalization, the conversion of visitors continues to change. In the past, you could only contact a company via a simple form. Now you can book a hotel online, buy your weekly groceries, plan a trip around the world and much more. The list of functionalities and options continues to expand and if your website is not optimized for this, you may not be able to optimally help your potential customers in the near future and they will go to your competitor who has the right offer online.
‘Isn't regularly updating a website very expensive?’
If you have a custom website and want to have it updated, this can easily cost a few thousand euros. This high cost has a number of causes. For example, it is a lot of work for your website builder to give your website a ‘major maintenance’ to give. This is because the technology used to build your website may already be outdated. The guidelines regarding privacy and security are also changing. Consider the GDPR, where everyone has had to adjust their site. In addition, a design update often involves a graphic designer who makes you various proposals with adjustment rounds. So having a custom website updated is quite a job anyway.
Luckily we have an affordable and easy alternative for you! At RD-Webdesign we respond to this smartly because we carry out weekly updates for all our websites, completely free! With an RD-Webdesign website you do not have to worry about an outdated design, outdated technology or changes in, for example, the privacy guidelines. An RD-Webdesign website has no expiration date!
‘How does RD-Webdesign ensure that my website does not become outdated?’
Never again a dated web design
With an RD-Webdesign website you can change the design whenever and as often as you want with one simple click. We regularly provide a brand new design according to the latest web design trends and you decide when it is time to give your website a new look.
No more thinking about the evolution of user experience
If you have an RD-Webdesign website, you can be sure that literally every visitor has a good user experience. We ensure that your website works optimally on every screen size, all browsers and every type of device that currently exists, but also those that will be added in the future. So it doesn't matter what the future brings, your website will continue to work well anyway!
No worries about technological shortcomings
As website experts, we closely follow the latest developments in the possibilities and applications of a website. For example, we have already built various links with cash register systems, real estate modules and stock management systems. View all our integrations here. We also ensure that the code of your website is not outdated by continuously updating it. This way your website continues to work tip top!
‘Such an RD-Webdesign website seems like the ideal product for me!’
Are you a self-employed person or SME? Then RD-Webdesign is indeed perfect for you! Our goal is to bring your website online without any worries and to keep it up to date at no additional cost. We offer free and unlimited support so that you can focus on what is important to you, your business.