Why is a website important?

Not having a website or one that is offline does not appear professional as an organization. It undermines the credibility of the company.

Some reasons:

• Your website serves to answer quick questions.
• 30% of people drop out if a business does not have a website
• The majority of consumers use websites to find businesses.
• 75% of consumers indicate that they judge the credibility of a company based on their web design.

Having a website is important because your website is also the center of your company online presence. All social media channels and advertisements send traffic for more information through your website. 

One of the great things about the Internet is that the size of your business doesn't really matter. There's no reason you can't get your website ranked in Google before a major multinational competitor and take away some of their traffic. This is a big part of the reason a website is even more important to a small business than a large one, it tends to level the playing field.

In summary: Your website is super important...