Search Engine Optimization

SEO is the abbreviation of search engine optimization, translated as search engine optimization. It is the technique to make a site score higher on search engines such as Google and Bing. This way you attract more people to your site and increase the chance of conversions. Another way to get more people to your site isSEA, also calledSearch Engine Advertising. Then you advertise to get people to your site. In this blog post we will focus on the free version,SEO.

Search engines

For many sites, more than half of the visitors arrive at the website via a search engine. It is important that you are on the first page of the search results. It is said that the best place to hide a corpse is on page 2 of the search results. Withoutsearch engine optimization you simply won't be found and visitors will go to your competitor's site.

SEO expert

A real SEO specialist improves SEO ranking in two ways: technically and substantively. We take care of the technical aspect by optimizing every design forSEO, both on desktop and on mobile. Now you have to ensure that the substantive aspect is in order. The texts on your website must contain relevant keywords that are frequently searched for.

Keyword Planner

But how do you know whether a keyword is relevant? You can use the free Google tool for this, thekeyword planner: http://adwords.google.be/KeywordPlanner. You must have aGoogle AdWords account for this. Go to the AdWords site and click on ‘start now’. Then it is best to click on ‘Skip the configuration with guidance.’ Otherwise you will end up in a loop that you cannot get out of as long as you do not enter credit card details.

Then enter your email address and you can start using theKeyword Planner! You can find the planner under Utilities > Keyword planner.

Find new keywords

Now the real work begins. There are several ways to find keywords, but beginners should start with the first section: ‘Find new keywords with a phrase, website or category’. Then enter a keyword related to the services or products you sell. In the case of RD-Webdesign this is ‘search engine optimization’. Don't forget under ‘targeting’, ‘all locations’ change to ‘Belgium’. When you then click the ‘request ideas’ Click you will get an overview of all relevant keywords. You can see that an average of 3600 searches are made per month forsearch engine optimization. So not a bad idea to write a blog post about this.

You can then sort the other relevant keywords by ‘Avg. monthly searches’. Now you can clearly see which words are most searched for. A high search volume is positive, but you also have to take the competition into account. Look for words with a high search volume and low competition, these are the diamonds among keywords.

SEO tips

Don't focus too much on a keyword and make sure your text remains readable, otherwise your score will decrease. Too little focus on a keyword reduces your competitiveness. We recommend adjusting your SEO marketing based on data from Google Analytics or Search Console. Want moreSEO tips? Then subscribe to our newsletter.